entire motorcade crawled along the highway in the gesture of a police chase but without the motive of pursuit. But also, and most importantly, we, the viewing public, participated in the event as observors and subject matter all at the same time.
The was the first time in media history that people sitting in their homes, watching an event on their TV sets, quite literally walked into their own picture tubes. Thousands of Los Angeles residents, watching the chase on television, realized that O.J. was going to pass by their homes. They ran out onto the street to cheer O.J. on and, in the process, onto their own television screens. The impact of the original image was intensified by this new form of audience participation, drawing more television viewers and, in turn, more fodder for the fleet of cameras. It was as if the theories of quantum physics were demonstrating themselves on CNN, with the viewing audience playing the scientists
